Ikons Muzikon, one of the newest recording labels in Kuala Lumpur, Malaysia, is all out in getting foreign recording artists to collaborate with their local talents. This will greatly help in boosting the interest and business of music in the Asian region.
For its initial salvo, Ikons Muzikon handpicked Asia's romantic balladeer Christian Bautista to record the song "Anugerah Cinta," with Malaysian singer Noryn Azis. The song is the Malaysian version of "Ngiti," originally performed by "Pinoy Dream Academy" scholar Ronnie Liang, composed by Rod Katindoy and released under Universal Records Philippines.
"Christian has the advantage of being chosen for the recording project, given his profile and success in Asia," says Richard Voon, managing director for Muzikon. "That is why why we selected him to record with Noryn, who is also a very established recording artist in Malaysia."
Voon added that because of the problems of piracy, they are pushed to be creative and innovative in their approach to selling music. "We hope that with this exchange, we can
easily introduce Noryn and other Malaysian talents to the Philippine market."
In recent years, the decline of CD sales in the region has pushed many record labels to new forms of marketing music, like digital downloading. In Indonesia and Malaysia, mobile ring back tone downloads have greatly replaced the business of the actual purchasing of CDs. It was reported that Christian's first hit single, "The Way You Look at Me," is one of the biggest ring back downloads of the decade in Malaysia and Indonesia.
"Promotion is key to making this a success, that's why we laid out an extensive trimedia campagin for Christian," said Voon.
From Jan. 17 to 21, Christian and Noryn did the rounds of TV guestings in Media Prima (the largest TV conglomerate in Malaysia), radio interviews and press conferences. The two artists also shot a music video to complete the promotional materials for their duet. Other creative collaborations will follow suit.
Christian also recorded the song "Perpisahan Ini," with another Malaysian artist, Hannah Tan. Another Filipino artist, Kyla, did a duet of the song, "Tenman," with Noryn, while Regine Velasquez is set to record with Sheila Majid, according to Voon.
Meanwhile, Christian's "Romance Revisited: The Love Songs of Jose Mari Chan," will soon be released as a repackaged version with the two Bahasa duets.
The Christian-Noryn duet, "Anugerah Cinta," is now available for downloading in Malaysia at musicunlimited.com.my.
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